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The New and Improved Words You Want

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Words You Want has a new look! The new site design is based on inbound marketing and we are working hard to employ all of the strategies and techniques that inbound marketing uses to provide a better customer experience. There are a few changes to the way the site will function. For instance, we have decided to remove the store functionality.

Unfortunately, payment processors are always changing and updating, which often caused the store to have issues with payment processing. It also takes away from the human aspect of our business and we are here to help our clients in any way that we can, so the more conversations we can have with you personally about your orders via email, the better. We also don’t want you to feel restricted by the options available in our store. We can scale, adjust and create custom packages for all of our clients. We don’t want you to feel like you can only order 10 articles at a time at one word count. We can do as many articles as you want at whatever word counts you want! When you’re ready to order, just drop us a message and we’ll respond promptly with a quote and invoice you via Quickbooks.

The site is also simpler than before. We still offer all of the content writing services you need, but we’ve simplified things to make information easier to find. Need something written that you don’t see on our site – no problem! Let us know your vision and we’ll let you know what we can do and how much it will cost!

We hope you enjoy the new, modern look of Words You Want and look forward to continuing the many relationships we’ve developed over the years!

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How Google Hummingbird Affects Your Content Marketing Strategy

OLYMPUS DIGITAL CAMERAGoogle released their latest algorithm update, Hummingbird, last week. It’s the biggest change that Google’s made to their search functionality in the last 10 years and they released it on their 15th birthday.

Mobile Friendly Searches

There are a number of important things to consider with this update, but the most important one appears to be related to how people search on their mobile devices. To illustrate this, Google actually utilized images of their mobile app.

Let’s face it, we’re probably on our smartphones and tablets more than we’re on our desktops and laptops these days. I can’t count the number of times I’ve been out shopping and had to search for something like “What aisle are the pimentos on in Wal-Mart?”  Yes, I’ve actually searched it. Unfortunately there wasn’t an obvious answer, just a link to buy pimentos at WalMart.com. However, this is exactly what the Hummingbird update is designed to help users with.

Hummingbird is specifically designed to help people find answers to their questions as quickly as possible. It’s no longer about the keywords, but about the intent of the search itself.

 

What You Really Want to Know – Not Who Has the Better Keyword Ranking

This is going to be a bit of a hard one to swallow for most SEOs and marketers because the last 15 years have been so focused on keyword rankings and results. Hummingbird is shifting from delivering search results based on keywords alone, but on the actual question being asked by the searcher.

What’s this mean for your content? It means that you can finally create content that is solely reader oriented and Google will find it! If you’re making an effort to be an authority and educate your readers by answering their questions, you’ll be rewarded for your effort. It’s all about naturally written content that is truly reader oriented. It’s the best thing possible that could happen for content marketing and writing for the web generally speaking. This truly eliminates the days of keyword density and percentages. It’s all about creating useful content.

 

Hummingbird – You Don’t Have to be Afraid! 

In the past we had Panda and Penguin and, honestly, most of us were pretty scared of those guys. I mean, they looked relatively sweet and friendly, but that’s not what a lot of SEOs and website owners thought as they watched their traffic vanish. Hummingbird, so far, looks to be relatively friendly and nothing to be afraid of. If you’re focusing on good, descriptive content that provides answers to questions, then you’re going to be quite alright.

So, what are the questions that you’re readers need answers to? That’s what we need to be focusing on now. That’s going to be your “sugar water” to Hummingbird.

The Latest Changes by Google to Anchor Text & Guest Blogging

According to SearchEngineLand.com, Google has updated their link schemes document in their Webmaster guidelines and has included large-scale guest blog posting, ads and optimized anchor text in articles or press releases as types of links that violate their guidelines.

In an effort to maintain best SEO practices, Words You Want is continually adjusting how we perform guest blogging and linking. While we do complete these in bulk, our guest blog strategy does not post all blogs at once. The blogs are posted over a month’s time and sometimes longer depending on the subject matter.

Anchor text has already been eliminated due to the crack down that Google is making on it. For bylines, we encourage the use of Google+ accounts for authorship as well as Twitter handles and branded links only.

Over the past few months, co-citation and co-occurrence has been considered “the next big thing in SEO” by SearchEngineJournal.com. This is the process of link building without actually using links. Basically, you create a correlation of your site between another site, because you mention that site in your content. There’s actually no linking involved. Co-occurrence is doesn’t involve associating sites, but simply having related search terms occur in close proximity. It is the close proximity of the keywords and the website that is the important factor here.

Finally, it all comes down to quality content. If your content is quality and worthy of being mentioned or shared on the web, the better. Words You Want strives to provide quality content at all times.