On February 24th, I wrote a blog about the disturbing trend in BMR (Build My Rank) content. Apparently, not only was I fed up with it, but Google was too because just a few days later they rolled out Panda 3.3. Google stated “This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.” It took place February 27th and related to this roll out was also a change in the way they are evaluating links in that they “turned off” a component that they were using to evaluate links.
Then March 19th, Build My Rank posted a blog titled “It’s Been a Great Run!” Well, I guess as a company it was for them, but not necessarily their customers. They are closing down their service and offering refunds for any “unused credits” and also giving people their content back that hasn’t been posted. Users can also remove posts from their networks immediately. Basically, if you spent money with the company and used all of your credits, you can delete all of your links and your money has been wasted. They say they will be back after the dust clears, but I’m not sure what they can do since their service is basically buying links, which is against the Google TOS.
While all links should definitely be deleted, one has to wonder if it even matters? Does Google not already know what sites were using BMR for backlinking and can they still not penalize those sites for buying links? I’m sure some penalties will be handed out and some rankings will be lost.
However, it’s important to keep in mind that not only was Build My Rank affected, but so were several other link networks. These include:
- Authority Link Network – About 20-25% of network has been deindexed.
- SEO Link Monster
- SEO Elite Linkvine
- SEO Nitro
- Elite Network
- Backlink Buddy
- High PR Society
After this massive deindexing, it’s obvious that the strategy of buying links, even if it doesn’t even look like link buying, is a violation of Google’s TOS and they are obviously enforcing their rules.
Also, as I research this story, I’m noticing that many blogs have posted “BMR alternatives.” I think it should be stated that there are no true alternatives other than honest content creation and linkbuilding. The best way to build links is to create value on your site, release valuable press releases, post to your social network sites, etc. Quality should always be the focus, even if that means you have to expand your content budget. Quality content is what the search engines want.
If you would like to read a very educational article on the link network deindexing, visit the SEOMoz blog. The Unnatural Link Warnings and Blog Networks post has some excellent explanations and graphics on how it works and what to do if your site is penalized.
Another important point I see that should be learned from this is that there are no guarantees in SEO. No matter what you do to build links, it’s all a strategy and sometimes those strategies don’t work. Sometimes even legitimate strategies don’t work; no matter how much money you throw at them. There’s no guaranteed strategy in SEO. You just have to keep working, stay creative and create quality content without breaking the rules!
Whether you’re a real estate site, a travel site or have a brick and mortar business as well as a website, local search can play a major factor in your site receiving relevant traffic. There are several ways to take advantage of local search listings through Google Maps, Facebook Places and a variety of review sites, but what about the content on your own website? Does it do anything to improve your local search results?
Whether or not your content is working for you from a local standpoint should really be considered. Are local keywords worked into your content pages? Do you blog regularly and use local information and keywords that will attract visits from the search engines or do you just write like everyone should already know where you are and what you do?
Another point to consider is including content on your site that doesn’t have anything to do with your business, but everything to do with what is going on around you. Talk about local events, local attractions, places to visit, etc. The more you talk about your local community, the greater the chances are that another local business will return the favor and talk about your establishment as well. This is a great linkbuilding opportunity!
For example, let’s say you have a seafood restaurant in San Diego. Your blogs should talk about your business and what you have to offer the community, but also what events you’re participating in and what attractions are located nearby. These are great opportunities to work in phrases such as, “Once you’re done at SeaWorld, stop over for a nice relaxing dinner on our patio to unwind. After all, we’re a favorite San Diego seafood restaurant!”
This strategy can be used by any type of business in any location. Some of the best article titles that utilize this strategy are “Top X” and “Best of” articles. And, of course, if you need help writing and coming up with topics, Words You Want has you covered!
Google has shown the SEO world in the last year that they want to see useful and relevant content on your website. They are encouraging this and they are rewarding websites that are doing it right. Words You Want can assist you in creating reader friendly content that not only boosts your local search, but improves the quality of your website at the same time.
Backlinks play a vital role in the ability of your website to move up in the ranks of the search engines. There are a variety of different methods that you can utilize to gain backlinks and article marketing plays a large role in developing backlinks for many different websites. However, when you run a search in Google or Yahoo!, you may notice that not all of your backlinks show up in these reports. Why is this?
The main reason is that it takes a lot of time for the articles and the attached links to be indexed by the search engines. There are very popular sites, like EzineArticles.com, that are constantly changing and constantly being crawled by the search engines, but it still takes time for these new pages to show up. It can take weeks to months for Google to crawl the pages with your links and then it can take even longer for various webmaster tools to also pick them up and show them to you. In the meantime, it’s best to keep creating links.
In addition, when use search for links via backlink checker tool or a search engine, they don’t show you everything that’s linking to you, only a sampling. So, although only half of your links are showing up that you have been building for several months, the links are still working for you even though they aren’t showing up in reports. In order to verify that your links are working, you simply need to track your keywords and pages on the search engine results pages (SERP). If you’re moving up in the rankings of the search engines, then those links are out there working for you – even if you don’t see them when you run a backlink checker tool.
Another important consideration to remember is that a backlink checker will tell you how many incoming links they have registered with a particular search engine. They will not tell you every link that is linking back to your website because the search engines can take months to re-evaluate all incoming links. That means that they backlink checker won’t know about links that haven’t been calculated yet. Also, if your site is relatively new, then there’s a good chance that your entire site hasn’t been indexed yet and therefore, no backlinks will be showing up. It can take 3-5 months for a new site to be indexed and once the site is indexed, the backlinks should start appearing as well. It can take 3-4 months for backlinks to be calculated as well.
The important thing to remember is that all aspects of article marketing and link building take time. It takes time for the search engines to crawl and index your pages. Patience is definitely a virtue when it comes to the search engines and their process of indexing pages and links. When you’re link building and article marketing, consistency is key. Even though you don’t see the links right now, it’s vital that you keep submitting articles each and every month. You will be rewarded in the long run. Remember that article marketing is a long-term investment and as long as you are submitting articles to sites that are reputable and won’t go offline, then you will be rewarded with an increase in search engine ranking for your keywords.