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3 Tips to Drive More Organic Traffic to Your Website

3 Tips to Drive More Organic Traffic to Your Website

If you are reading this, then you already know the importance of effectively attracting organic traffic.

If you have become comfortable with the fact that SEO is an industry that changes constantly and one that is dictated by the user experience, then you are off to a good start.

A great way to get a bit of help with these efforts is to create an SEO checklist that will help ensure your organic presence is in great shape – through all the changes that are happening and bound to happen in the future.

Here you will find three essential SEO factors that will make sure your site is optimized and that you are driving more traffic and delivering higher conversions.

The Title Tag

A title tag is a primary indicator and headline that lets you know what a page is going to be about. Title tags are used by search engines to understand how the content present would be useful to users. When your title appears in search results, having one that is clear, concise and descriptive will help the user know that your content offers exactly what they are looking for.

There are several types of title tags, which include:

  • Duplicate tags which confuse the search engine that is trying to determine the relevancy of every page on your website. If you are unable to create a unique title tag for certain pages, then it may be time to question whether or not the content should exist at all.
  • Missing tags can compromise your page’s ability to rank in SERPs.
  • Long tags that are over 65 characters may be shortened, which may hurt the ability for the user to understand what the page is about.
  • Multiple tags are not a good idea. Find the most relevant and stick with one.

Redirects

Another important part of SEO is your redirects. This is what will ford on URL to another. By setting up redirects, you can have visitors who visit a certain page be automatically sent to a different one.

If you redirect a large number of the pages on your site to another, it may result in the search engine covering less of your website when it crawls the content. When possible, replace redirects with direct links, since the redirect will waste the crawler resources. The better the crawlers are able to read your site, the more likely your pages will be indexed.

There are several types of redirects:

  • 301 – Move Permanently: This is an HTTP status code for a page that has a new URL.
  • 307 – Moved Temporarily: Less common, but allows you to move one link to another for a short period of time.

Image Descriptions

There is no question that images are important; however, if you don’t optimize them, they are not able to live up to their full potential. An image description will help to provide search engines with more information about what you have to offer. Be sure to incorporate the proper keywords into the image descriptions or the titles. This will make sure the images also show up in SERPs, which may lead to more traffic coming to your page. Image descriptions can also be beneficial for anyone using a screen reader, text browser or other assistive technologies for those who are vision impaired.

Obviously, this is just scratching the surface of techniques you can use to help increase organic website traffic. However, taking it a little bit at a time will help you to get your website to a higher position in Google, which leads to more attention and eventually more conversions.

Why You Should Refresh Your Content

Has the content on your site grown stale? Or, do you have content that is a few years old, but has always ranked high? No matter the circumstance, your content could probably use a refresher. Even if your site is search engine optimized, if you do not contribute new information on a consistent basis, the search engines will flag your site as unreliable.

Google reads outdated content as unreliable and irrelevant. When a person searches for specific keywords, even if your site is the best at answering the question, Google may not list it. To work around this algorithm, you must update your content. You can either add new content or freshen up old topics with new insights.

What to Look for in Your Old Content

All content should serve a purpose. Writing with the intent to inform, engage, entertain, sell, or serve, will satisfy your readers’ needs. Purposeful writing will also increase the likelihood of social sharing.

  • Take a look at your old content and determine if it serves a purpose and is useful to your target audience.
  • You should know your ideal customer enough to create content that addresses a problem they are having and answer any questions about a topic.
  • Learn to be concise and thorough.
  • Check for any outdated links in your articles.

How to Refresh Your Content

Analyze the data from older content types to see which ones were liked, shared, and commented on the most. Is there a way you can put a new spin on the topic? Repurposing your content with a new twist or update keeps your readers excited and informed. Articles and other content types that did not rank favorably can be refreshed by looking at the topic from a different point of view or angle.

You can repurpose older content into another form to breathe new life into the same topic. For example, if you wrote an article on how to write SEO headlines, you can take the same information and create a video or podcast. Different forms of content appeal to different people. Keep a list of various content types and consider switching back and forth depending on your niche.

Consider analyzing your old content for SEO keywords, both head and long-tail. Do not keyword stuff your content, but use the keywords naturally. Copywriters tend to do this inherently because they write with the reader in mind. Keep your target audience and their wants and needs as your main focus when writing content. You can use a tool to check for appropriate keywords and keyword phrases. Bruce Clay, Inc., a global marketing company, recommends using SEOToolSet Single Page Analyzer to scan the page and give you a keyword report.

Using a keyword report will allow you to see if you are using too many or not enough keywords and phrases. If you are not using enough, consider researching the long-tail keywords you can add to refresh your content.

If your content seems thin, you can actually incur penalties from Google. Thin content is the opposite of high-quality content. You will want to offer your readers a complete answer to their question and use terms associated with keywords. If your prospects are looking for an article about gem mines, you should also discuss rocks, minerals, and caves.

Add social proof where necessary to substantiate your claims. Using information from government, medical, or other credible sources will help to add value to your content. The trust factor involved is another reason you should refresh your content on a consistent basis.

How to Use Content Marketing to Attract Millennials

canstockphoto26958429When developing a content marketing campaign, it is important to know your target audience thoroughly. You should have an ideal buyer drawn up to focus your marketing efforts on. This is how to serve the wants, needs, and desires of your prospects.

If your target market is the Millennials, then you may need a few tips to relate to this generation. But first, for those that don’t know, Millennials is the term used to describe the generation born in the early 1980s to the year 2000. This generation was born during a boom of technology. Therefore, the Millennials tend to be “in the know” about even the most obscure tech device and they enjoy sharing on social media.

This segment of the population makes up 82 million people in the United States. According to NewsCred, a content marketing platform, by the year 2020 Millennials will make up $1.4 trillion in spending power. NewsCred conducted a valuable survey and analyzed the data to produce a special report PDF.

Why You Must Create Content Differently for Millennials

In the survey, NewsCred reported that Millennials respond to content when it is adapted to their cultural interests, their location, and their age. Your content must be laser-focused and relevant to this generation.

Your content must entertain, inspire, or educate in order to have the chance of being read. 31% of Millennials reported on the survey they would buy from a company that delivers valuable and educational content.

However, if that content is too long, 41% said they would abandon and click-away. Try to keep your content shorter in length and concise. Millennials tend to read content they perceive as intelligent.

Millennials are emotionally driven. They tend to make decisions based on their emotions. The majority of Millennials surveyed said they share content that is funny (72%) and thought provoking (62%).

This generation of sharing can be explained by four psychological reasons:

  • Self-definition
  • Relationship building
  • Entertainment
  • Self-fulfillment

Your target audience can be found on multiple social media platforms. When drawing up your ideal buyer, you will narrow down the characteristics to a single person, and thus probably only one or two platforms. Millennials can be found searching Google, Facebook, and Pinterest. Of this generation, 65% of prospects search Facebook for content.

How to Create Content Marketing that Will Target Millennials

To reach this generation of fast-paced young adults, your content must be:

  • concise and thorough at the same time
  • targeted to the location of where the prospects live
  • written with a sense of culture
  • valuable and authentic

When it comes to sharing, 32% only share after taking the social platform into consideration. Some Millennials never post on Pinterest, but practically live on Facebook. Find which of the platforms your target audience is spending the majority of their time on.

Since Millennials tend to share content that is funny, thought provoking, or is relevant to their inner circle, you should consider the different forms of content. Millennials watch mostly online video. You could create videos using YouTube or Periscope to attract your audience. Memes and GIFs are great forms to use to deliver funny, shareable content.

Millennials appreciate transparency and engage in communication with their favorite brands online. Most of the online participation is done by 52% of Millennials through company websites and 49% surveyed use the brand’s social media page. This generation prefers brands they know and trust and that have a great product.

To target Millennials in your content marketing, take time to search engine optimize your website and social media pages by offering valuable and useful information.

How Our Content Marketing Packages Help You Create Authority

In today’s online market and since the recent Hummingbird update, it’s vital that your website is created with authority and the reader in mind. The good news is that our content marketing packages were created with this concept in mind already and pre-Hummingbird! See, we knew that Google wants sites to simply be the best that they can be and to have the best content they can have. A common example used by Google is that your site should be a library of information.

Our content marketing packages are designed to create this “library of information” for you. Each package comes with a monthly set of blogs. This ensures that you’re providing reader friendly information on a consistent basis. We recommend scheduling blogs to post three times per week.

Each package also comes with a PR and PRNewswire distribution. Each month you will get a PR that provides your audience and searchers with the latest newsworthy information that you have to offer. This ensures that your site shows it’s authority off site as well. PR Newswire is the ideal source for distribution due to their extensive reach. Even their cheapest package ensures that your PR is posted to over 5,000 websites!

Finally, all of our packages (except for package #1) comes with a report or whitepaper on the topic of your choice. This allows you to create an in-depth piece of content that will really show of your knowledge in your industry. This report can be give away as a free gift for signing up for a newsletter or a special offering for just your newsletter readers. You can give it away on your site or your blog. It’s up to you what you do with it, but either way it only builds your business’s credibility and shows the wealth of knowledge that you have to offer and are willing to give away!

The goal of your content should be to answer the questions that your readers are asking. Your topics and subject matter should be created around these topics and your analytics can point you in the right direction. Even if you use basic WordPress stats, you’ll be able to see what people are searching to find you and the questions they are asking. It’s also a good idea to put yourself in the shoes of your readers and search the questions that you would ask. This will give you some great insight into what your readers want to know as well as the information that Google is currently point them to. Once you begin to answer some of these questions, your authority will grow.

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