Inbound marketing has moved from a fringe concept in the wider world of advertising to one of the most crucial tools for business growth and success in the modern world. Simply put, you cannot afford NOT to be involved with inbound marketing. However, because this method relies so heavily on having content that resonates with your audience, it’s very important that you choose the right type for your needs. That requires knowing a little more about your options.
Yes, ebooks have exploded in popularity lately, but they’ve actually been around for a long time. They’re also not just tools for generating income – they can be invaluable inbound marketing aids. One very popular way to use these tools is as free giveaways to potential leads in exchange for signing up for an email list. Ebooks can range from 10 pages or so, to as long as you need to cover the topic and provide value to your readers.
Reports are a lot like ebooks in many ways, although they can be as short as only a few pages and are generally hyper-focused on a specific topic. Reports can be invaluable tools in your inbound marketing, depending on your audience (they are generally most popular with entrepreneurs, business owners and decisions makers, rather than general consumers). You can give reports away in exchange for signing up for your email list, as bonuses for becoming a customer, and in other ways.
Blogs are the original form of social media and while they have lost some traction in the past few years, they’re still a crucial element of your inbound marketing plan. Blog posts allow you to give your company a personal face, and to connect with your audience on a different level. These posts can be about almost anything, as well, ranging from product development to staff interviews to thoughts on the state of your industry and more. Finally, blog posts are great because they can be easily shared from your website to your social media accounts, and your readers can share them on your behalf.
Articles are a lot like blog posts (and can be used for that purpose), but they can also appear elsewhere. Now that Facebook has rolled out their newly revamped Notes feature, articles can be used to provide long form content to your fans on FB. They can also be used as guest posts on other websites, in industry journals, and in an incredible range of other locations online. The beauty of articles is that they can be as laid back as a blog post, or they can be more formal and journalistic, depending on your needs, goals, audience and publishing medium.
Social Media Posts
Let’s face it – if your business isn’t part of the conversation, you’re being left behind. While social media posts do not drive conversions, they are absolutely essential to building your brand and connecting with your audience. Posts can range from updates about specific events to infographics and everything in between. The key is to keep your audience engaged and to become involved in the conversation so your brand stays at the forefront of their minds.
When it comes to inbound marketing content, no matter what type or types you choose, quality is of paramount importance. At Words You Want, we pride ourselves on delivering original, high-quality content tailor made for your business and your audience. Get in touch today to learn more.