The centerpiece of any inbound marketing plan is your content. It should be of high quality, be highly relevant to your audience, original and interesting. However, it can meet these criteria and still not be effective if your reach is falling short. Content marketing reach is little more than a measure of how far your content gets out there on the World Wide Web and how many people read and share that content. It’s a crucial consideration, but it can be a tough nut to crack. To help improve your content marketing results, let’s consider a few of the most important tips for getting your message farther out there.
Use Social Media Ads
Yes, ads on social networks come at a cost. However, that can be money very well spent when you consider how much this can expand your reach. You can reach thousands of more people with the click of your mouse and the right image and text.
Create an Email List
There’s nothing quite like the additional reach provided by an opt-in email list. You can use these to spread your content far and wide, and because your recipients have already opted in to receiving your communications, you know 1) they’re interested in what you have to say and 2) there’s less chance that your emails will be trapped by a spam filter. Building a robust email list is actually one of the first steps you should take in creating a strong content marketing strategy.
Combine Your Text with Pictures
While 99% of the value will come from the text content, Internet users are primed to look for pictures, not words. In fact, a wall of text can be very off-putting, and can turn away even people who are interested in what you have to say. Use pictures to not only break up text, but to encourage people to click to read in the first place and even to encourage them to share the content with their own friends and connections.
Link to Other Useful Content
One way that you can boost your reach is to include links in your text to other useful, relevant content written by someone else, preferably an authority, or sites where there is an active social media team that can help promote your post. In addition to making your content reach grow, this will also provide additional value to your readers, and that, ultimately, is what this is all about.
Write on Hot Topics
While your content might be original, informative and well-written, if the topic isn’t particularly popular, you can’t expect to see much in the way of reach. Choose popular topics that are frequently searched for by your audience. Google search tools can help you learn more about what your audience wants to know, and then you can create content around those search topics.
Write Longer Posts
Once upon a time, it was normal to find blog posts and articles ranging from 200 to 300 words or so. Today, that’s a no-no. You need long form content that explores topics and subtopics in depth. This will help you rank better with Google, but will also offer more value for your readers (which is what Google is really looking for in the first place). Ideally, you should shoot for between 600 and 1,000 words or so, but don’t shy away from even longer pieces if they are compelling and informative.
Expanding your content marketing reach doesn’t have to be an exercise in frustration, or something that requires immense amounts of work. Words You Want can help – get in touch with us today.