Content is ever evolving. Just taking note of this fact is not enough, however. In addition to realizing that you have to change and update your content marketing strategy often, you also have to realize what trends are effective and which ones are not. Without this information, you are destined to find your efforts with a less than impressive impact.
One of the biggest trends sweeping this area of marketing is visual content. This includes things such as infographics, video, visual note-taking, memes and more, integrated into your existing marketing campaign.
In the new era of social media, words alone won’t be enough to keep your audience interested and engaged.
Why you may wonder?
- 90% of all information transmitted to your brain is visual. This means that if you want to ensure your message is seen and understood, visual is your best bet.
- Page conversion rates are increased on landing pages by 86 percent when videos are used.
- When visual content is used, it is already social media ready and social media friendly. Today, social engagement is, even more, important than SEO.
Now, you have to consider what you can do to begin implementing visual content. This can be a challenge for those who have never embarked on this type of campaign in the past, but, believe it or not, it is actually easier than you may have imagined.
A good place to start is with the tips found here. When you implement methods that have been used and proven as effective by others, you will be able to see the impact in your own marketing efforts.
Provide Ideas for New Ways to Use Your Products.
In many cases, consumers don’t know exactly what they are looking for, so they search online for ideas and inspiration. Any smart marketer will provide them with a creative solution and put them in the position as the brand that is “here to help.” Create informative or how to videos to post to YouTube, these are highly beneficial and will likely catch on, making your product insanely popular and sought after.
Show, Don’t Tell.
Utilize graphics and photography to tell stories about your brand, product, company, or any other element that may be appealing to visitors. The key to using these images is to illustrate the advantage of the product you are offering in a memorable and unique way. Recently, Volvo released an image of Jean-Claude Van Damme doing the splits between two Volvo Trucks. This is both intriguing (which will catch attention) and memorable (which means they will remember you and what you have to offer).
Let Your Customers Insert Their Creativity into Your Brand.
You can entertain your prospective customers with any type of user-generated visual content, which allows the fans of your brand to tell their story. A site that is doing this quite effectively is Tourism Australia. Fans submit as many as 900 photos each day to be considered and each post typically generates tens of thousands of likes on Facebook.
Remember, just like any other strategy, you have to track the effectiveness of your efforts. Failure to do this will result in you never knowing what works and what doesn’t.
The fact is, video, images, and other visual content elements make your page easier to scan and get a general idea about what you offer. If you have yet to implement visual content, now is the time to act, as this is becoming a more and more popular trend that gets the attention of consumers and keeps them coming back for more.