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consistent, compelling contentThere are far too many people who believe that SEO is all about getting one over on Google, or tricking them into higher rankings. It’s not.

In fact, SEO is much simpler and when used properly, extremely effective. SEO is really about creating content that people want and that satisfies their search intent.

When you look at SEO in this way, it will make it easier to understand and execute white hat techniques. By avoiding spammy tactics, you can publish content that is focused on the consumer and that generates results.

Tips that will help you discover what people want and then use that information effectively can be found here.

Use Keyword Research to Determine Content Demand

When you do a bit of keyword research, you will be able to find out what topics are most commonly searched and stumble on search language that is being used that you may not have known about. This is important because if you are in a particular industry, you may be using industry-specific jargon that the average consumer would not know or understand. If this is what you focus on, your results are going to be less than impressive.

However, if you use the language your customers are using, your content will show up in the SERPS. This is also the ideal opportunity for you to begin implementing long tail keywords that your customers will understand and create content that they will actually be interested in reading.

The Do’s of White Hat SEO

There are several important “rules” to follow when using white hat SEO tactics:

  • Do – select target keywords that are somewhat popular. The ability to rank for these will be based on how competitive your site is. Be sure you are realistic about the competition level that you can take on and still get results.
  • Do – be sure to include target keywords in the right places – this includes body content, alt images, title tag, URL, etc.
  • Do – use additional keywords that are related to the target keyword in the body of your content.
  • Do – use the selected target keyword as anchor text of internal links for new content.

What Not to Do

When it comes to white hat SEO, there is a fine line between white hat and black hat – avoid going over the line by using this important don’t:

  • Don’t – go for quantity rather than quality. Producing more low-quality content is going to hurt you in the long run.

Answer Your Searchers Questions

The good news is, you don’t have to be a technical genius to get results from SEO efforts. Much like other marketing disciplines, thinking like the searcher can go a long way.

When thinking like the searcher, consider:

  • What are they looking for?
  • What types of problems are they looking for solutions for?
  • Are they seeking advice or searching for something to purchase?

In most cases, search intent will fall into one of three categories:

  • Make a purchase
  • Find a solution
  • Learn something new

When looking at different keyword opportunities, be sure to consider whether or not the person who is doing the searching wants to learn something new, find a solution or make a purchase. The actual phrase that is entered will reveal quite a bit about their overall intention.

When you take some time to think about SEO from a practical standpoint, it really makes a lot of sense. Use techniques that are geared toward your user so that you can answer their questions and make sure that your website appears as close to the top of the SERPs as possible.

Ready to write content that satisfies and educates your readers? Contact us today! We’ll help you get started!