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eWhile today’s business owners are more enlightened to what makes great social media posts, there are still quite a few that are using these sites as a free advertising platform where they try to sell, sell, sell. While this drive to increase sales on any platform is somewhat admirable, modern social media platforms play by a different set of rules.

A symbiotic relationship has to be developed between a business (or brand) and their fans. You will only be able to drive results on social media when your fans really like you and what you offer, identify with the project value and find value in the content you publish.

Here are some tips to help push your business past “sales” mode and into true “relationship” mode.

See Your Brand as Fans Do

When you are working to shape a distinct brand identity to help and influence your audience on social media, you need to know what they actually think about you right now. You need to get to know how aware these fans are of your brand, what it has to offer and if they perceive you in a negative or positive manner. Other information that can be valuable is figuring out how your competitors are doing. This will allow you to make more informed decisions, opposed to just a shot in the dark.

One of the easiest ways to figure out what people are saying about your brand on social media is with a tool such as Mention. You can listen in on various conversations about your brand, as well as any related keywords across the Internet. With Mention, you can see, in real time, what is being said about your business and participate in the conversations directly.

Schedule Your Social Posts and Save Time

Being able to post relevant and valuable content regularly is critical if you want to show up on the overpopulated social media feeds of your fans. While one or two posts each day may seem relatively simple, it will not have much of an impact on your fans. The chances of your single posts showing up amongst all the others posted by family, friends and even other brands, is extremely low.

There are a number of tools that will help you organize, manage and schedule posts to ensure that you have the best possible chances of being seen by your audience.

Attract the Right Type of Attention

While you can talk up your brand on social media, you need to also spur the conversation and get others to talk about it. Professionals in advertising know a fact that social media marketers are just realizing – acquiring a celebrity endorsement is the best way to get some buzz.

A tool that can help and put your brand on the front of the New York Times is HARO. This is a real possibility, and you don’t have to spend a penny. With HARO, or Help A Reporter Out, you are connected to journalists who need interesting and new content. This is a win-win since you will have a new location to publish various ports and content.

Manage Complaints

Being able to get face to face, or even screen to screen, with your customers in real time is a unique feature of social media. You don’t have to use the traditional and impersonal options of email or phone. With this instant ability to engage in conversations, customers will be able to be heard, rather than just having a complaint resolution.

The fact is, when it all comes down to it, it is not the prices of your products, but rather the relationships you build. Getting more true engagement with your customer base through social media offers the ability to build strong and lasting relationships.

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