Many people believe that creating their own content is better than nothing. After all, having something posted will engage readers, right?
They take this attitude with no regard to what is being published, if it is grammatically correct or even relevant to the end goal they have in mind. (For most, this end goal is customer acquisition or increased sales).
This actually couldn’t be further from the truth. In fact, low quality, irrelevant content can actually hurt an SEO strategy – quite significantly – causing a website to plummet in the search engine rankings.
The good news is there is a smart solution: hiring a professional content writer.
Helpful Tip: When you begin looking for a copywriter, know what you want – i.e. increasing traffic, growing brand recognition, etc. Knowing what you want will help you find the right content writer for the job.
Now you may wonder what the specific benefits of hiring a content writer – over a do it yourself approach – really is. Learn more about the benefits these professionals offer.
Creating SEO Friendly Posts
There are still a large number of website owners who believe that SEO is all about volume link building. However, the fact is, when you focus on high quality content with relevant links embedded where they make sense, you will likely see your position increase significantly and traffic steadily climb.
When you own a business and run a website, attempting to find the time to write quality, relevant posts can be extremely difficult. As a result, the content is either low quality, produced sporadically or abandoned altogether. However, regularly posting, on a weekly basis, will help to increase a sites ranking significantly – especially when the blogs are well-written and relevant to the site.
When you hire a writer, they can even be in charge of posting the actual content to your website. This minimizes the need to take time away from what you are doing to ensure the content is posted and presented to your viewers.
The average Joe will likely spend hour after painstaking hour trying to create content that is decent enough to put on a website. However, a quality, professional content writer can create the same (often higher quality) piece in as little as 30 minutes. Why spend hour after hour struggling with what you want to say, when you can hire someone and have exactly what you want quickly and at affordable prices.
Great Content = Killer Ranking
When you are able to post extremely valuable, well-written content on your website on a regular basis, you will likely see your position in the SERPs increase significantly. When you hire a freelance writer, or even several writers, depending on how often you want to post, you will be able to achieve this goal.
When hiring content writers, you need to remember that you will get what you pay for. If you are only willing to pay minimal rates for content, you are going to get sub-par results. However, for a reasonable but fair rate, you can get great content that is going to help to propel your site in the rankings. The key is to screen writers prior to turning them loose with all your content needs. This will help you weed out the less than ideal candidates.
Paying for quality content may seem a bit wasteful at first; however, when you begin this endeavor, you will find that the results will begin to be seen quickly and as long as you continue posting the quality content regularly, you will see the desired results.