If you are reading this, then you already know the importance of effectively attracting organic traffic.
If you have become comfortable with the fact that SEO is an industry that changes constantly and one that is dictated by the user experience, then you are off to a good start.
A great way to get a bit of help with these efforts is to create an SEO checklist that will help ensure your organic presence is in great shape – through all the changes that are happening and bound to happen in the future.
Here you will find three essential SEO factors that will make sure your site is optimized and that you are driving more traffic and delivering higher conversions.
The Title Tag
A title tag is a primary indicator and headline that lets you know what a page is going to be about. Title tags are used by search engines to understand how the content present would be useful to users. When your title appears in search results, having one that is clear, concise and descriptive will help the user know that your content offers exactly what they are looking for.
There are several types of title tags, which include:
- Duplicate tags which confuse the search engine that is trying to determine the relevancy of every page on your website. If you are unable to create a unique title tag for certain pages, then it may be time to question whether or not the content should exist at all.
- Missing tags can compromise your page’s ability to rank in SERPs.
- Long tags that are over 65 characters may be shortened, which may hurt the ability for the user to understand what the page is about.
- Multiple tags are not a good idea. Find the most relevant and stick with one.
Another important part of SEO is your redirects. This is what will ford on URL to another. By setting up redirects, you can have visitors who visit a certain page be automatically sent to a different one.
If you redirect a large number of the pages on your site to another, it may result in the search engine covering less of your website when it crawls the content. When possible, replace redirects with direct links, since the redirect will waste the crawler resources. The better the crawlers are able to read your site, the more likely your pages will be indexed.
There are several types of redirects:
- 301 – Move Permanently: This is an HTTP status code for a page that has a new URL.
- 307 – Moved Temporarily: Less common, but allows you to move one link to another for a short period of time.
There is no question that images are important; however, if you don’t optimize them, they are not able to live up to their full potential. An image description will help to provide search engines with more information about what you have to offer. Be sure to incorporate the proper keywords into the image descriptions or the titles. This will make sure the images also show up in SERPs, which may lead to more traffic coming to your page. Image descriptions can also be beneficial for anyone using a screen reader, text browser or other assistive technologies for those who are vision impaired.
Obviously, this is just scratching the surface of techniques you can use to help increase organic website traffic. However, taking it a little bit at a time will help you to get your website to a higher position in Google, which leads to more attention and eventually more conversions.