SEO and content marketing go hand in hand. You want to write great content that is both valuable and useful to your target audience. Both the content and your website need to be search engine optimized to ensure your content will show up when someone searches for your topic or niche. That is where keywords come into the picture.
Once you know who your target audience is and have a clear concept of your ideal buyer, you should make a list of keywords you may need for the content. For those marketers having trouble with ideas for the list, Luna Metrics published an article revealing how easy it can be to use keyword generation tools.
Keyword Generation Tools
The Google AdWords Keyword Planner Tool is one of the most widely used tools. It allows you to search keywords, historical statistics, and even see how a keyword list might do. The drawback of AdWords is that sometimes it sends back results that are less than optimal. Some of the words may not be relevant and the long-tail keywords with less than ten queries per month have been deleted.
Luna Metrics offers a few tips on how to use keyword generation tools. With AdWords, it is recommended to use your own landing page or another business’ URL to get a list of keywords.
When viewing the Keyword Ideas tab, do not neglect to take a look at the Ad Group Ideas tab. You may find some gems there. If you are struggling to create more keywords, then look at the Keywords to include feature. This feature will allow you to enter two or more words into the search box. The result will be keyword ideas that originated from you.
Keyword Suggestion Tools that are autocomplete-based can make this searching for new keywords a breeze. If you need a long-tail keyword, you can search for a head keyword and watch the dropdown box lower with many alternatives for that keyword and alternative topics that others have used to search for something online. Although the Keyword Suggestion Tool is no longer fully functional, some of its features are still active.
Google Autocomplete will allow you to enter search keywords, even ones that would appear in the middle. For example, you can type in “SEO_marketing” and the Autocomplete will fill in that blank in the dropdown box. You can also generate questions with this tool that your prospects may be asking. With the popularity of smartphones, more people are asking questions when they perform a search. Now you can find the question really bothering your prospect and offer a solution.
Another tool you can use to discover what questions to ask is Keywordtool.io. This tool is free and easy. Luna Metrics recommends it as it scours the search engines. It pulls results from Google, Bing, YouTube, and the Apple App Store. The questions should be relevant to your keyword and give you plenty of ideas for articles or blog posts.
UberSuggest has been recommended by various Internet marketers as a great keyword generator. You can use the ideas generated to refresh your content or create something new. The keywords are SEO and can really help to grab your prospects’ attention on the search engine results page.
With all these tools at your disposal, you should be able to put together an SEO content-rich article or blog post. Of course, you can use keywords with any form of content including videos and podcasts. The most important thing to remember is that you have to build a relationship with your audience or keywords won’t really make a difference.