Over the past decade, the way that people communicate and share information has changed substantially. People get much of their information from social media sites as well as other sites on the Internet. Because of these changes, some businesses might feel that press releases are no longer important, and that they can get the information out in other ways, since there are fewer actual newspapers.
However, that’s a very wrong way of thinking! In fact, press releases today remain important. They may even be more important because most newspapers are online. In addition, other sites will pick up press releases and run with them. It is important to make sure that when you have big news that the world knows about it, and press releases are still one of the best ways to do this.
How Can You Use Press Releases?
You are able to use press releases for a wide range of different purposes today. Naturally, many companies will want to use them when they are announcing a new product or service. This is one of the classic ways to use a press release, and it’s still very useful for that. However, press releases can have quite a few other helpful functions today, as well.
Proper use of a press release can help to improve a company’s brand image, as well as drive interest toward the brand of the product. It can even help with SEO aspects of your site or blog, so long as you do not overuse them. The backlinks that you can garner after putting out a press release really can be a great way to improve your search engine ranking.
Because of the power of the Internet, it is easier than ever to have worldwide distribution in an instant. When you have press releases come out about your company regularly, it helps to keep you in the public eye and in the minds of writers and bloggers in your field. They will pick up those releases and write about your company, offering even more potential backlinks and visitors to your site.
We Can Help with Your Press Release Needs
Writing a good press release is not easy. It’s an art form, and it takes time to master. We’ve been in the business of writing quality PRs for companies that are online and offline for a number of years now, and we’ve been very successful. Releases we’ve written have been in places such as Wall Street Journal’s MarketWatch and Forbes.com, for example. Of course, there is no guarantee as to just how well each press release will do, but we have an outstanding record when it comes to PRs. Put your trust in us and we’ll do our best to make you happy and make your release a success.
We are partners with PR Newswire, which means your PR will have the very best in distribution and will reach the greatest number of people. We can write regular press releases for you regarding your business and the news that you have coming out, so that you are always showing up in the search engines. We can distribute the press releases to thousands of sites and databases, which can increase the potential of your PR. Your press release can be in front of journalists, trade journals, and more, giving your company the exposure you want.
Instead of trying to spend time creating your own PRs, we can do all of the hard work for you from the writing to the distribution. The only thing you have to do is reap the rewards that a high quality press release can offer.