Ebooks are for far more than just fiction, and they are not solely the purview of publishing companies and indie writers. Many businesses have been using ebooks as a means to promote their business and provide their customers and potential customers with free information for a number of years. This trend continues to grow, and they are starting to become even more important for all sorts of businesses today. They are relatively easy to create for those with the knowhow and the time, and they can offer some great benefits.
Entice Your Customers Using Ebooks as a Freebie
You value your customers, and one of the best ways to show your appreciation is by offering something of value to them free. Whether you are a family attorney who wants to give people a book showing there is hope after divorce, or you are a dog trainer who wants to educate people on different breeds of dog, you can create an ebook. In fact, there’s really no limit to what you can do with your ebook. By providing something of value to a client or prospective client without charge, and by educating them or entertaining them, you can gain their trust and eventually their business. It really does work quite well.
Of course, you do not have to give away the ebook. In fact, the book might be the product you are trying to sell. You will find a number of ways that you can use ebooks to help your business.
Show Your Expertise in Your Field
An ebook is a good way to help establish your position as an expert in your field, as well. If you are a numismatist, you could create an ebook on popular collectable coins, for example. One of the nice things about ebooks is that they can work for literally any type of business. There is always information that you have that other people will find interesting and want to learn. Never dismiss the idea of putting out an ebook, as you will find the right topic and niche.
What Does Your Ebook Need?
First, you have to consider the writing. While the writing does not need to win prizes, it does need to be coherent and entertaining. It also needs proper editing. Even with a dozen eyes, it’s still possible that some typos can slip through, but you need to do your best to catch them.
You should also have some visual content within the book. Having some images can help to make the book more appealing to many readers, and it can help to illustrate certain points. Additionally, you really do need to have a high quality cover. Even though they say that you can’t judge a book by its cover, everyone does.
What Should You Avoid with Ebooks?
Ebooks are great as sales devices and freebies, but you should never write a book solely as sale propaganda. Readers can see through this, and they will not want to give you their business. The goal of the ebook should be to provide information, not just be a long form advertisement. If written well enough, people will want to learn more about your company, and it can work as a form of passive lead generation.
The content should not be wall-to-wall text either. In addition to images, it is important to have chapters, headings, and subheadings that are able to break up the text and make it read faster and easier.
What’s Your Ebook?
Everyone and every company have at least one book inside. It’s easier than ever to get this content up online for everyone to share and enjoy. All you have to do now is discover your topic and begin.