When most people think of search engine optimization (SEO), they think about the writing aspect of it. It is true that quality writing that utilizes the proper keywords, while still sounding natural, is important, but another layer of SEO is equally as important. This technical aspect of SEO needs to meld perfectly with the creative aspect of SEO in order to create a site that really shines… and that ranks well in the search engines. Digital Instinct is doing a wonderful job when it comes to the behind the scenes aspect of SEO and making sure it conforms to all of the current standards and we’re proud to partner with them as their resource for the written content their clients require.
What About the Algorithm Updates?
Anyone who has been working with a website and blog online over the past few years knows that Google has been making some rather sweeping changes to their algorithms. These updates have caused some companies that utilize black hat SEO tactics as a means to get around the rules to lose their ranking. Digital Instinct keeps all of the SEO work they do on the level, meaning their clients do not have to worry about Google docking their rank and punishing them. They know what Google wants and they make sure their client’s sites are always on the search engine giant’s good side so to speak.
Your Company Is Unique
Your company is different from all of the other companies out there, even if you might be in the same field. Your site is different, and your needs are different. Naturally, this means your SEO requirements will be different, as well. Rather than choose a company that offers a cookie cutter approach to SEO, you need to work with a company that is capable of providing you with a unique strategy customized to your business. This approach is one of the things that help to set Digital Instinct apart when it comes to their SEO services. They consider your company and the things that make it unique, as well as what you really need. This helps you get the best return on your investment.
Is the Plan Successful?
How is your SEO plan doing? If you don’t have the right company helping you who can actually track the success of the plan, you’ll never know. You’ll never know if you are actually getting a good return on your investment, and you will never know if you need to make changes. Unfortunately, many supposed SEO experts work in this manner. They never really let you know just how well or poorly your site is doing. Digital Instinct makes sure to provide detailed reporting so their clients always know how their plan is performing, and this reporting is ongoing. Clients never have to guess.
Innovation and Adaptation Are Vital
Another aspect of SEO today is the ability to innovate and adapt. Keeping up with the changes necessary and being able to think outside of the box are important. This is true from the technical aspects to the writing.
Let’s face it, understanding the intricacies of SEO is not easy, even for those who have been running their own sites for years. The changes that keep coming through the web make keeping up difficult. It makes sense to start working with companies that can help you with the various aspects of your search engine optimization. Just make sure you make a good decision and choose those companies that offer the best value for your money. Let them do the hard work for you so you can get back to the business of running your company. You will be happier that you do not have to deal with the headache.