When a potential customer is considering buying a product or service, the first thing they want to know is how to use it and the benefits of having it. User’s manuals aren’t a bad way to convey this information, but they tend to be slightly boring and technical rather than interesting and engaging. That’s why you should consider developing and distributing e-books instead. The key is basing them in facts, research, and information, but structuring and writing them in a way that make them enjoyable to read. Let’s take a look at the advantages of using free e-books to sell your products and services.
The great thing about e-books is that they’re very easy to share. Since they’re usually packaged in a PDF format, all it takes is a link or attachment to spread them around. This equates to a lot of people reading them—especially if they’re good. You can start by sharing it on your own blog and social media pages, and let your readers share it with their own friends, as tends to naturally happen when people find content useful or enjoyable. What this equates to is not only helping your current customers find out what they need to know, but also attracting new customers who may not have heard of your business until they stumble across the e-book!
Easy Topical Information Distribution
When a customer is looking for specific, in-depth information on a certain topic, there’s no better method to give it to them than in an e-book. Articles are limited by their length (generally, they shouldn’t get too much above 2000 words), while actual printed books are more difficult and expensive to produce. An e-book is perfect in its versatility: it can be just about any length you want, and get as specific as your business needs it to be. This saves your customers from having to hunt all over the Internet for all the information they need, because you can package it conveniently in one location.
Distributing a book on the Internet means it can be read anytime, anywhere, which is especially great if you’re trying to break into the international market. Since English is spoken in most modern countries, you probably won’t even have to worry about translation issues, although it’s also a fairly simple process to translate your e-book into other languages.
Cheap to Produce
Hiring a professional writing company to produce an e-book for your business will cost a little more than choosing a cheap, low-quality article marketing company, but it’s definitely worth it. For e-books, you can’t just think in terms of keywords and search engine optimization, because the point is to use the e-books’ content to not only generate initial curiosity, but to keep readers interested enough to further explore your products. That means the e-book needs to be well-written and engaging. But that doesn’t necessarily entail a high expense! Many professional writing companies produce amazing content for reasonable prices. Your e-book will pay for itself in no time.
Costs Your Customer Nothing
Everyone loves getting something for free. An e-book that costs your customer nothing means that a lot more people will end up reading it. Even 99 cents e-books aren’t nearly as popular, since they require breaking out the credit card. A free e-book means that all they have to do is make a single click. That’s definitely not hard. Even if they only end up skimming it, that may be all that’s needed to capture their interest.
So, if you or your company has never looked into producing an e-book before, there’s no time like the present to start! With years of proven success behind them, free e-books are not going away anytime soon.