When it comes to the visibility of your company, a heavy social media presence is almost required these days. It would seem more people develop their opinion about a company from information they find on their social media network. However, the world of newsprint is still just as important. Tie the two in together and you get the best of both worlds.
Press releases aren’t exactly the most popular way to reach customers, however they are still relevant. You can decrease the amount of effort required in their distribution by using a PR distribution website like PR Newswire. They will distribute your press release to major news sites like Google News and Yahoo as well as sending it to journalists.
Some companies choose to send their press releases to their own friends and family as well as their preferred reporters and bloggers. By having a social media presence, this can minimize effort. In addition to the press releases sent out to major news publications, you can also reach a more localized audience. A lot of business can be gained due to word-of-mouth advertising. If you post your press release on your preferred social media network, you increase your company’s visibility.
There is a limit when posting to social media, however. Potential customers don’t take too kindly to being spammed by excessive information that they wouldn’t benefit from. If you are on Twitter, be sure to use a specific hashtag to keep it organized. A heavy social media presence will also help you reach customers that aren’t avid readers of newsprint and major news sites.
By posting your press release on social media, you can bypass the usual channels of reaching out via traditional media. The modern consumer relies heavily on Internet opinion. If you are planning on posting your press release to social media, it might be a good idea to edit it slightly. Make it shorter and more attention grabbing to improve your chances of it actually being read. The longer it is, the less likely people will be to read it.
As long as it is done intelligently, press releases can be posted on social media as a way to improve your company’s visibility. It can be an effective marketing tool for your company at a fraction of the cost of paid advertising. It will also ensure you reach the widest audience possible which will, in turn, improve your company’s overall performance.