The past couple of months have been a whirlwind. In fact, the past few years have been a bit of a whirlwind if you look at all of the changes that Google has made. The thing about this industry is that all of our clients have the same goal: moving up in the search engine rankings. The problem is that Google keeps changing things and it feels like we’re changing directions and our services every other month.
The more things change, the more we have to adjust as a business. This is really true of any online business. For Words You Want, we are always looking for ways that we can make it easier for our clients. Our main goal is to make content creation easier for you simply by us writing it for you, but we also strive to stay on top of the changes in SEO so that the content we do write is Google friendly so to speak.
So, without further ado, here are three things that we do at Words You Want to ensure we’re providing you high quality content.
#1 Staying on Top of the SEO World
This sounds pretty obvious, but you’d be surprised at how many writers out there are writing SEO content and haven’t got a clue about SEO. We regularly read the blogs and news of sites like Moz.com (we’re actually Pro members), Search Engine Land, Copyblogger and more.
#2 Guaranteed Unique!
Duplicate content has been a plague to the Internet and we’re committed to ensuring that our content is Copyscape clean. To ensure this, we created a program that utilizes Copyscape to scan every article that we place in our Dropbox folders. The plug-in scans the documents automatically to ensure that all content is unique before it is sent off to the client. Surprisingly, there are actually writers who don’t even have a Copyscape account! How do they know for sure they are providing unique content to their clients? We do this for you, so you don’t have to worry about it.
#3 We Provide Our Sources to You
Unless clients request otherwise, we provide and cite our sources in every article, blog and eBook that we write for our clients. This not only ensures that you can see we’ve done our research, but it also utilizes a new and important aspect of SEO – the co-citation.
Now that anchor text importance is virtually non-existent, co-citations may actually be a key to getting recognized and if you’re linking to a reputable site, there’s a chance that they will link back to you. Additionally, by linking to authoritative sites, you’re sending positive signals to Google and good websites link to other good websites.
If you’ve got a project you’re in need of, don’t hesitate to contact us.