When you’re shopping around for search engine optimization (SEO) writing, remember that creativity in the writing is vital. It’s easy to produce monotonous content that just touts the value of your product or service over and over again. This is low-quality content that Google and other search engines are not going to pay much attention to. There are creative ways that professional content companies can give you content that will advertise your products or services but that will still entertain, inform and impress the search engines enough to get good ranking. Here’s how it works.
Go Beyond the Product
Professional content companies have writers that go beyond your product or service as something that can be purchased. They know how your product relates to people’s lives and that enables the writers to write about it in a way that is actually engaging.
For instance, writing about how great a given lawnmower is over and over again across many articles and many sites is not likely to capture anyone’s interests. Good reviews, however, that really do get into the details, let consumers know what they need to know and that give them real reasons to consider that particular lawnmower are valuable to anyone who is considering purchasing such an item. This is how good content writers work.
Good content companies can write articles that mention your product or, in some cases, simply address the need for your product without mentioning it directly, and that really appeal to people. Using the lawnmower example again, articles about lawn care are interesting to a broad demographic and, without pitching one lawnmower in particular, a good writer can get the reference in there and make sure it gets some attention, but do so without boring the reader with an obvious sales pitch.
Creativity is More Honest
Sales pitches are very predictable. They identify a need and then explain how the product can address that need. Creative writing about a product goes further than this. It addresses the fact that the product does satisfy a need, of course, but it doesn’t have to go into outrageous claims just to fill out space. Creative writing about a product can be funny, emotional, exciting or anything else. Really, the products and services that people use are oftentimes huge parts of their lifestyles and identities, so it’s natural that a good writer can find what’s interesting about those products and make something very creative with the material they’re given and stay factual.
Finding the Balance
Not every company is going to want their product presented in the same way. Professional content companies do not endeavor to rewrite the way a company wants to present themselves. They work to help companies come up with creative ways to work on the branding they want and to make it more effective as a means of reaching clients. There are great reasons to go with professionals when you need content produced but, among them, creativity and the ability to make products and services genuinely interesting are among them.