Depending on your business or industry, you may be struggling with the question of whether or not your website really needs a blog and if it is worth it. The fact of the matter is that if you look at the many benefits that a blog can provide you SEO wise, then you will agree that your website does need a blog.
Reason #1
According to HubSpot, websites with a blog bring in 55% more traffic. This is because you are improving the quality of content that your website has. You have more opportunity for links and landing pages to be created in the search engines results pages, which means more chances for converting visitors into sales.
Reason #2
Websites with blogs get more backlinks. According to HubSpot, they get 97% more inbound links. Much of page ranking in the search engines is determined by how many inbound links you have. The more backlinks, the higher your ranking.
Reason #3
Blogs attract the search engine spiders. With a blog, you have the opportunity to get even more pages indexed in the search engines. The more quality pages with quality content that you have, the more pages that you will have indexed which ensures that you’ll come up in a variety of different searches.
Reason #4
Aside from the SEO benefits, a blog also provides you with the ability to provide your customers with an inside look at your business. You can post news, behind the scenes information, stories related to your business and industry and more. Consumers really like it when your business has a personal touch to it and they can see that you’re more than just another corporation.
Reason #5
A blog allows you to position yourself as an expert in your industry and create a relationship with your customer base. By discussing the issues surrounding your business that are worth discussing, you can get your readers involved. The more you interact with your readers, the higher your chances for sales conversions.
If you’ve been considering a blog, now is the time to stop thinking about it and to do it. If you do decide to implement a blog, we highly recommend WordPress. There are a variety of free plug ins that you can use that will dramatically increase your blog’s SEO and will help improve your website’s SEO overall. It’s also very easy to customize and use.
