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Backlinks play a vital role in the ability of your website to move up in the ranks of the search engines.  There are a variety of different methods that you can utilize to gain backlinks and article marketing plays a large role in developing backlinks for many different websites.  However, when you run a search in Google or Yahoo!, you may notice that not all of your backlinks show up in these reports.  Why is this?

The main reason is that it takes a lot of time for the articles and the attached links to be indexed by the search engines.  There are very popular sites, like EzineArticles.com, that are constantly changing and constantly being crawled by the search engines, but it still takes time for these new pages to show up.  It can take weeks to months for Google to crawl the pages with your links and then it can take even longer for various webmaster tools to also pick them up and show them to you.  In the meantime, it’s best to keep creating links.

In addition, when use search for links via backlink checker tool or a search engine, they don’t show you everything that’s linking to you, only a sampling.  So, although only half of your links are showing up that you have been building for several months, the links are still working for you even though they aren’t showing up in reports. In order to verify that your links are working, you simply need to track your keywords and pages on the search engine results pages (SERP).  If you’re moving up in the rankings of the search engines, then those links are out there working for you – even if you don’t see them when you run a backlink checker tool.

Another important consideration to remember is that a backlink checker will tell you how many incoming links they have registered with a particular search engine.  They will not tell you every link that is linking back to your website because the search engines can take months to re-evaluate all incoming links.  That means that they backlink checker won’t know about links that haven’t been calculated yet. Also, if your site is relatively new, then there’s a good chance that your entire site hasn’t been indexed yet and therefore, no backlinks will be showing up.  It can take 3-5 months for a new site to be indexed and once the site is indexed, the backlinks should start appearing as well.  It can take 3-4 months for backlinks to be calculated as well.

The important thing to remember is that all aspects of article marketing and link building take time.  It takes time for the search engines to crawl and index your pages.  Patience is definitely a virtue when it comes to the search engines and their process of indexing pages and links.  When you’re link building and article marketing, consistency is key.  Even though you don’t see the links right now, it’s vital that you keep submitting articles each and every month.  You will be rewarded in the long run.  Remember that article marketing is a long-term investment and as long as you are submitting articles to sites that are reputable and won’t go offline, then you will be rewarded with an increase in search engine ranking for your keywords.