Your blog is one of the most vital tools in your arsenal. It allows you to connect directly with your audience, and your posts can be shared far and wide around the Internet. However, if you’re not able to manage your blog effectively, you won’t see the full value of this marketing tool. In fact, depending on how badly you’re struggling, you might see no value at all. The following tips will help ensure that you can manage your blog effectively at all times.
Set a Posting Schedule and Stick to It
Nothing turns your readers off more than hitting your blog only to find that the same post from last month is still featured. This tells them several things, including that you really don’t care about producing informative content to keep them in the loop. You cannot afford that, even if you really do care and have just fallen behind. Create a posting schedule and then stick to it as closely as possible. While there’s nothing wrong with a few days’ worth of variance between posts, you can’t vary too much.
Use the Right Plugins
Whether you’re using WordPress, Blogger, or you have a built-in blog on your website, there are many plugins that you can use to help automate and streamline the blog management process. There are plugins for security, to validate commenters and users, to safeguard content that’s behind a paywall and more. If you’re not using the right plugins, you’ll find your job much more difficult, if not impossible.
Create Topics and Research Well Ahead of Time
One of the largest holdups in the blogging process is just coming up with topics and then researching them. After all, blogging is not likely your fulltime job and you have plenty of other responsibilities calling for your attention. If you’re doing your own blogging, make sure you schedule time to come up with topics and research trends and areas of interest for your audience well in advance. Alternatively, you can hire professionals to do this for you.
Track Visitor Origin and Focus Sharing on Those Locations
While some of your traffic will be from visitors who actually type in your URL and visit directly, a large portion will come from social shares, either from your company or by readers sharing your content. Track the origin of those visitors so that you can double-down on sharing within those networks. The higher the percentage of visitors from a specific network is, the better fit that network is for your needs (the higher the concentration of users who are interested in your company, products, services or industry).
Schedule Your Posts
While you might write all your posts for a month on a single day, you don’t want to post them all at the same time. Likewise, posting one each day is time consuming. There’s a better way – schedule them ahead of time. Most blogging platforms now feature a tool that allows you to upload and schedule a post to be published on a day in the future, even at a specific time on that date. Use this tool to your advantage.
With these tips, you should find your blogging is simplified and management is made easier. Of course, you can also find professional help with everything from blog writing to blog management with the experts at Words You Want. Get in touch today to learn more.
Words You Want has a new look! The new site design is based on inbound marketing and we are working hard to employ all of the strategies and techniques that inbound marketing uses to provide a better customer experience. There are a few changes to the way the site will function. For instance, we have decided to remove the store functionality.
Unfortunately, payment processors are always changing and updating, which often caused the store to have issues with payment processing. It also takes away from the human aspect of our business and we are here to help our clients in any way that we can, so the more conversations we can have with you personally about your orders via email, the better. We also don’t want you to feel restricted by the options available in our store. We can scale, adjust and create custom packages for all of our clients. We don’t want you to feel like you can only order 10 articles at a time at one word count. We can do as many articles as you want at whatever word counts you want! When you’re ready to order, just drop us a message and we’ll respond promptly with a quote and invoice you via Quickbooks.
The site is also simpler than before. We still offer all of the content writing services you need, but we’ve simplified things to make information easier to find. Need something written that you don’t see on our site – no problem! Let us know your vision and we’ll let you know what we can do and how much it will cost!
We hope you enjoy the new, modern look of Words You Want and look forward to continuing the many relationships we’ve developed over the years!
Content is ever evolving. Just taking note of this fact is not enough, however. In addition to realizing that you have to change and update your content marketing strategy often, you also have to realize what trends are effective and which ones are not. Without this information, you are destined to find your efforts with a less than impressive impact.
One of the biggest trends sweeping this area of marketing is visual content. This includes things such as infographics, video, visual note-taking, memes and more, integrated into your existing marketing campaign.
In the new era of social media, words alone won’t be enough to keep your audience interested and engaged.
Why you may wonder?
- 90% of all information transmitted to your brain is visual. This means that if you want to ensure your message is seen and understood, visual is your best bet.
- Page conversion rates are increased on landing pages by 86 percent when videos are used.
- When visual content is used, it is already social media ready and social media friendly. Today, social engagement is, even more, important than SEO.
Now, you have to consider what you can do to begin implementing visual content. This can be a challenge for those who have never embarked on this type of campaign in the past, but, believe it or not, it is actually easier than you may have imagined.
A good place to start is with the tips found here. When you implement methods that have been used and proven as effective by others, you will be able to see the impact in your own marketing efforts.
Provide Ideas for New Ways to Use Your Products.
In many cases, consumers don’t know exactly what they are looking for, so they search online for ideas and inspiration. Any smart marketer will provide them with a creative solution and put them in the position as the brand that is “here to help.” Create informative or how to videos to post to YouTube, these are highly beneficial and will likely catch on, making your product insanely popular and sought after.
Show, Don’t Tell.
Utilize graphics and photography to tell stories about your brand, product, company, or any other element that may be appealing to visitors. The key to using these images is to illustrate the advantage of the product you are offering in a memorable and unique way. Recently, Volvo released an image of Jean-Claude Van Damme doing the splits between two Volvo Trucks. This is both intriguing (which will catch attention) and memorable (which means they will remember you and what you have to offer).
Let Your Customers Insert Their Creativity into Your Brand.
You can entertain your prospective customers with any type of user-generated visual content, which allows the fans of your brand to tell their story. A site that is doing this quite effectively is Tourism Australia. Fans submit as many as 900 photos each day to be considered and each post typically generates tens of thousands of likes on Facebook.
Remember, just like any other strategy, you have to track the effectiveness of your efforts. Failure to do this will result in you never knowing what works and what doesn’t.
The fact is, video, images, and other visual content elements make your page easier to scan and get a general idea about what you offer. If you have yet to implement visual content, now is the time to act, as this is becoming a more and more popular trend that gets the attention of consumers and keeps them coming back for more.
There are far too many people who believe that SEO is all about getting one over on Google, or tricking them into higher rankings. It’s not.
In fact, SEO is much simpler and when used properly, extremely effective. SEO is really about creating content that people want and that satisfies their search intent.
When you look at SEO in this way, it will make it easier to understand and execute white hat techniques. By avoiding spammy tactics, you can publish content that is focused on the consumer and that generates results.
Tips that will help you discover what people want and then use that information effectively can be found here.
Use Keyword Research to Determine Content Demand
When you do a bit of keyword research, you will be able to find out what topics are most commonly searched and stumble on search language that is being used that you may not have known about. This is important because if you are in a particular industry, you may be using industry-specific jargon that the average consumer would not know or understand. If this is what you focus on, your results are going to be less than impressive.
However, if you use the language your customers are using, your content will show up in the SERPS. This is also the ideal opportunity for you to begin implementing long tail keywords that your customers will understand and create content that they will actually be interested in reading.
The Do’s of White Hat SEO
There are several important “rules” to follow when using white hat SEO tactics:
- Do – select target keywords that are somewhat popular. The ability to rank for these will be based on how competitive your site is. Be sure you are realistic about the competition level that you can take on and still get results.
- Do – be sure to include target keywords in the right places – this includes body content, alt images, title tag, URL, etc.
- Do – use additional keywords that are related to the target keyword in the body of your content.
- Do – use the selected target keyword as anchor text of internal links for new content.
What Not to Do
When it comes to white hat SEO, there is a fine line between white hat and black hat – avoid going over the line by using this important don’t:
- Don’t – go for quantity rather than quality. Producing more low-quality content is going to hurt you in the long run.
Answer Your Searchers Questions
The good news is, you don’t have to be a technical genius to get results from SEO efforts. Much like other marketing disciplines, thinking like the searcher can go a long way.
When thinking like the searcher, consider:
- What are they looking for?
- What types of problems are they looking for solutions for?
- Are they seeking advice or searching for something to purchase?
In most cases, search intent will fall into one of three categories:
- Make a purchase
- Find a solution
- Learn something new
When looking at different keyword opportunities, be sure to consider whether or not the person who is doing the searching wants to learn something new, find a solution or make a purchase. The actual phrase that is entered will reveal quite a bit about their overall intention.
When you take some time to think about SEO from a practical standpoint, it really makes a lot of sense. Use techniques that are geared toward your user so that you can answer their questions and make sure that your website appears as close to the top of the SERPs as possible.
Ready to write content that satisfies and educates your readers? Contact us today! We’ll help you get started!
There is no doubt about it – the total amount of social ad dollars is steadily increasing. According to recent reports, 2016 is expected to generate upward of $13.43 billion in social advertisement dollars, with social networks accounting for 20 percent of all U.S. digital advertisement spending.
Social giants such as Twitter and Facebook are going up against one another to grab their own piece of the pie by offering advertisers the shiniest and newest ad formats. These are providing a number of new promises to advertisers, including lower CPEs and higher ad recalls.
Some methods you can implement now to see greater returns on all your social media ad dollars can be found here.
Invest in Twitter Video Campaigns
If you distribute your videos on Twitter, you will have a cost efficient and effective way to drive up the frequency and reach of your video buys.
When you purchase and run a video campaign through Twitter, you are going to pay-per-view. Twitter states that a video view is chargeable when the video is 100 percent in view on the device being used and has been playing for, at a minimum, three seconds. This is efficient because you only have to pay for actual engagement, rather than impressions.
Run the Same Advertisement on Instagram and Facebook Simultaneously
Facebook refers to this strategy with the #CheckTheBox hashtag internally. This means that in order for you to run your ads on each platform, you have to check the right box in the Power Editor. This is pretty self-explanatory once you begin creating your ad.
This will allow you to not only have a presence on Instagram but also minimize the costs of your Facebook ads by providing more opportunities to reach potential customers throughout the day.
The ad you create will be optimized based on the actual objective selected. An example would be if you opt to “Send People to Your Website.” This means that the ad will be optimized to get additional clicks to your actual website. When you run your ad on both Instagram placement and Facebook placements it will be optimized to show on the location that will acquire the most clicks for your website at the lowest possible cost.
The Carousel Ads on Facebook
Another effective method to improve ad performance is by using Facebook Carousel ads. This allows you to showcase a number of images and links all in a single advertisement. These ads are able to be used in a number of ways, across any campaign objectives, which is typically determined by your brand.
According to Facebook, using a carousel link ad will drive a lower cost-per-conversion of 30 to 50 percent, which can be beneficial for businesses trying to make the most of their social media advertising dollars.
Another benefit of this type of ad is that it provides Facebook with insights to the links in the ad that are performing at the highest levels and provides you with the option to optimize the image order based on overall engagement.
The fact is, different ad formats and platforms will work differently for each business and industry. You may have to implement a bit of trial and error to ensure that the results you achieve meet your goals and objectives. Taking the time to get to know the latest and greatest options available can help you target and optimize your efforts better than ever before. When you use social media ads properly they can help drive traffic and conversions, which all businesses could benefit from.