Using Content to Boost Local Search Results

by Valerie Mellema on January 26, 2012

Whether you’re a real estate site, a travel site or have a brick and mortar business as well as a website, local search can play a major factor in your site receiving relevant traffic. There are several ways to take advantage of local search listings through Google Maps, Facebook Places and a variety of review sites, but what about the content on your own website? Does it do anything to improve your local search results?

Whether or not your content is working for you from a local standpoint should really be considered. Are local keywords worked into your content pages? Do you blog regularly and use local information and keywords that will attract visits from the search engines or do you just write like everyone should already know where you are and what you do?

Another point to consider is including content on your site that doesn’t have anything to do with your business, but everything to do with what is going on around you. Talk about local events, local attractions, places to visit, etc. The more you talk about your local community, the greater the chances are that another local business will return the favor and talk about your establishment as well. This is a great linkbuilding opportunity!

For example, let’s say you have a seafood restaurant in San Diego. Your blogs should talk about your business and what you have to offer the community, but also what events you’re participating in and what attractions are located nearby. These are great opportunities to work in phrases such as, “Once you’re done at SeaWorld, stop over for a nice relaxing dinner on our patio to unwind. After all, we’re a favorite San Diego seafood restaurant!”

This strategy can be used by any type of business in any location. Some of the best article titles that utilize this strategy are “Top X” and “Best of” articles. And, of course, if you need help writing and coming up with topics, Words You Want has you covered!

Google has shown the SEO world in the last year that they want to see useful and relevant content on your website. They are encouraging this and they are rewarding websites that are doing it right. Words You Want can assist you in creating reader friendly content that not only boosts your local search, but improves the quality of your website at the same time.

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Why We Charge a Phone Call Fee

by Valerie Mellema on January 10, 2012

If you read our homepage, contact us page and our Elance profile, you’ll notice that we charge a prepaid $50 phone call fee. Over the years since we’ve had to enact this fee, we’ve gained a few clients and we’ve lost a few potential clients, however we continue to charge this fee. Many people don’t understand why we charge a fee to consult with potential or existing clients, so I thought that I would write this post to explain it, as there are several reasons behind it.

Do note that this decision was not an easy one to arrive at, as we consider ourselves to be very customer service oriented, but the nature of the industry that we are in has landed us in this decision and this post explains why.

Popularity = A Lot of Calls
The majority of our clients find us via Elance. We’re the top writing company on Elance and when people look for writers, we’re the first writing company they see. We also have excellent feedback and have completed over 1000 projects, so the request for phone calls is abundant. If we were to take every phone call that is requested, we could easily spend hours on the phone each and every day. It’s not that we don’t want to talk to potential clients and existing clients, but we’re writers and when you’re a writer, you only make money when you’re writing. When you’re a writer…

Time is Money
We’re paid by the word. If we’re not writing, we’re not making money. We book up a week to two weeks in advance at times and each and everyday is planned out precisely. A certain number of words have to be written everyday to keep our schedule intact. In the past, we had an open phone call policy but this resulted in several issues including quality and potential deadline issues.

The open phone call policy also created a few issues and a few horror stories.

1. Clients that constantly change their project scope and details. We wrote an eBook once for a client, but the problem was that as soon as we were about to start writing the book, he would call and change his mind on what he wanted the topic to be. As you can imagine, you can’t get very far into a project if the topic is being changed every other hour (I kid you not). You also can’t get any work done when someone is calling every other hour to change the topic and spend another hour discussing potential topics. This went on for several days before I had to be rude about it and I don’t like being rude to anyone. I don’t like being put in that position.

2. Free consultations that don’t produce any projects – because the person took everything I told them and instead of hiring us for their project, they turned around and hired someone from India and provided them all of the details that I had provided to them in the phone call consultation. There’s nothing worse than spending an hour on the phone telling someone how they should do their project to see them turn around and send that exact same information to a foreign writer so they could have it done cheaper.

3. Being put on the spot for discounted rates. I have had more people get me on the phone simply so that they could try and negotiate my rate. My rate is not negotiable and it doesn’t matter if I’m talking to you or emailing you, my response is going to be the same. Our rates have been the same for 6 years and we don’t plan to change them anytime soon. We’re very competitive for US native writers and we simply can’t afford to compete with foreign writers.

Elance Terms of Service Requirements
We do a large amount of work on Elance and part of their terms of service is that all communication be posted on the message board. Elance has a dispute system that is utilized in the event that there is some sort of disagreement between providers and clients. However, in order for communications to be considered part of the project, it has to be in the message board. This means that phone calls have to be transcribed. So, what might be considered an easy 10-minute phone call is actually a very time consuming process on our end. The phone call must be recorded and then transcribed so that it can be placed in the PMB. This is time that we aren’t working on current client work and is therefore lost in our workday and has to be accounted for and the transcriptionist has to be paid!

We’ve had issues in the past on Elance that were very minor issues, but cost the company valuable time and a substantial amount of money. We’ve been suspended for having our website link on the last page of a 60 page sample ebook for example. The result was 3 days of not being able to bid or set up new projects with existing clients. We follow the Elance Terms of Service very strictly and therefore are not willing to forego any protection that may be available to us via the Elance dispute system.

A Way of Vetting Clients
We’re somewhat picky about what clients we work with. Sometimes there are clients that we just get a bad vibe about and it doesn’t take a phone call to get those gut feelings. We can get that bad vibe through an email easily. Saying that, we don’t want to turn down work. We don’t want to cancel projects. What we have learned though is that those who do pay the fee are serious about working with us. They aren’t treating us as some individual starving writer, but they are treating us as a professional organization and they respect our fees and the reasons for those fees. We know that when someone pays the fee that they are serious about working with us.

As a writing company, I can’t tell you how many times we’ve heard “we’re looking for a long term relationship” or “we’ll have lots of work for you” and “we’ll keep you really busy” and then they order 5 articles, pay and we never hear from them again. There’s nothing more frustrating than spending an hour on the phone with someone, doing 5 articles and then never hearing from them again. It’s not because they weren’t happy with the work, most everyone is, but their idea of “keeping us busy” is a lot different than ours. Unfortunately, this business is full of a lot of empty promises and often times, new writers find this out the hard way. We’ve been in business for going on seven years now and we know what to expect and not to get our hopes up.

Why Email Makes Everything Easier
As stated on our website, we are a 100% online business. Communicating via email allows us to provide the best service possible to our clients to ensure quality is met and deadlines are kept. Working primarily online allows us to respond to everyone in an expeditious manner.

Emails also allow us to document all project details. When all project details are in an email, we can copy and paste that information into our project details that we create for each project. This also allows us to look up emails in our archives should we need to verify a detail or something that was said in the past.

We are actually able to respond to everyone much more quickly via email than we would through phone calls. No matter where we are, traveling, out of the office, out to lunch, etc., we have a laptop, an iPhone, and a Blackberry to ensure that an email is not missed. This allows us to respond no matter where we are. We use Dropbox for our project management to allow us to access our documents and archives, so that we can access that information from wherever we are as well.

We also have clients that we’ve worked with exclusively over the past 3 years via emails only. They spend thousands per month on our services and we’ve never even spoken on the phone, yet we have an excellent working relationship and communicate via email regularly. In today’s society and working environment, this type of working relationship is not unheard of and one could say that doing business over the phone is becoming a thing of the past quickly.

Alternative Options
We do offer the option of text chat via Skype. This is the best alternative we have to those who want to have “live communication” with us. This does not include Skype calls, but chat only. We also use MSN Messenger and Google Talk as well. However, like phone calls, these chats are by appointment only as well. We have to schedule time to ensure we are in the office to chat with you, but we’re more than happy to do it.

If we’re chatting about an Elance project, that chat will then be copied and pasted into the PMB as well. Again, this is to ensure that those details are documented in Elance for the protection of both parties.

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Protect Your Content and Your Copyright

January 2, 2012

In the past couple of months, Words You Want had an interesting issue arise in that two other companies tried to impersonate our entire business. One company set up a website that used our exact web content only they changed the name of the business to their own, RollingPens.com. Another set up an Elance profile [...]

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Living the Gluten Free Life – New in the eBooks To Go Store!

December 23, 2011

Our eBooks To Go store has been incredibly popular this year and we just added a new book to finish off the year.  This book is “Living the Gluten Free Life: A Guide to Gluten Free Diets.”  This is a 64 page ebook with pictures and a 3D cover for $765.

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Dealing with Theft

December 13, 2011

In the past month or so, we’ve had the unfortunate issue of what I would call “identity theft.”  However, the identity theft we’ve been dealing with is not in the typical sense of the term.  The theft that we’ve been dealing with is competitor sites plagiarizing our web content and actually using my actual name [...]

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Online Storage: Your Best Back-Up Option

November 3, 2011

August 29th marked our 5th year on Elance and in business.  In those 5 years, you can bet that we’ve made great strides in our business processes and efficiency.  One of the more recent changes that we’ve made is to move our files and folders to the “cloud.”  We had several reasons for making this [...]

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New eBook For Sale in the eBooks To Go Store

September 10, 2011

Last month the eBooks To Go Store pretty much sold out after our PR went out about how prewritten eBooks allow you to start selling your own informational products almost instantly. Once you purchase the book, all you need is a website and you’re ready to start marketing your new product.  The eBooks in our [...]

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Choosing the Right Keywords

August 26, 2011

After five years in the writing industry, I’ve seen thousands of keywords come across my email.  Some of them are a single word, while others are four or more words. However, there are a few issues that I’ve seen in the selection of many of those keywords. Here are a few issues that I’ve seen [...]

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Words You Want Announces High Quality eBooks to Go Available for Buyers in a Hurry

August 17, 2011

Words You Want, one of the best-known writing firms in the nation, has today announced the availability of ready-to-go eBooks for those who want to sell eBooks without having to wait. Words You Want, a respected writing firm serving the US and the world, has today announced the availability of eBooks to go. Professionally written [...]

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Defining Your Needs

July 26, 2011

Writing projects today tend to be a whole lot more than just the written word.  Writers are expected to also have web design/coding knowledge and even a little graphic design knowledge and although we do dabble in these areas, we certainly do not consider ourselves to be web designers or graphic designers.  This can pose [...]

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