Inbound marketing has moved from a fringe concept in the wider world of advertising to one of the most crucial tools for business growth and success in the modern world. Simply put, you cannot afford NOT to be involved with inbound marketing. However, because this method relies so heavily on having content that resonates with your audience, it’s very important that you choose the right type for your needs. That requires knowing a little more about your options.
Yes, ebooks have exploded in popularity lately, but they’ve actually been around for a long time. They’re also not just tools for generating income – they can be invaluable inbound marketing aids. One very popular way to use these tools is as free giveaways to potential leads in exchange for signing up for an email list. Ebooks can range from 10 pages or so, to as long as you need to cover the topic and provide value to your readers.
Reports are a lot like ebooks in many ways, although they can be as short as only a few pages and are generally hyper-focused on a specific topic. Reports can be invaluable tools in your inbound marketing, depending on your audience (they are generally most popular with entrepreneurs, business owners and decisions makers, rather than general consumers). You can give reports away in exchange for signing up for your email list, as bonuses for becoming a customer, and in other ways.
Blogs are the original form of social media and while they have lost some traction in the past few years, they’re still a crucial element of your inbound marketing plan. Blog posts allow you to give your company a personal face, and to connect with your audience on a different level. These posts can be about almost anything, as well, ranging from product development to staff interviews to thoughts on the state of your industry and more. Finally, blog posts are great because they can be easily shared from your website to your social media accounts, and your readers can share them on your behalf.
Articles are a lot like blog posts (and can be used for that purpose), but they can also appear elsewhere. Now that Facebook has rolled out their newly revamped Notes feature, articles can be used to provide long form content to your fans on FB. They can also be used as guest posts on other websites, in industry journals, and in an incredible range of other locations online. The beauty of articles is that they can be as laid back as a blog post, or they can be more formal and journalistic, depending on your needs, goals, audience and publishing medium.
Social Media Posts
Let’s face it – if your business isn’t part of the conversation, you’re being left behind. While social media posts do not drive conversions, they are absolutely essential to building your brand and connecting with your audience. Posts can range from updates about specific events to infographics and everything in between. The key is to keep your audience engaged and to become involved in the conversation so your brand stays at the forefront of their minds.
When it comes to inbound marketing content, no matter what type or types you choose, quality is of paramount importance. At Words You Want, we pride ourselves on delivering original, high-quality content tailor made for your business and your audience. Get in touch today to learn more.
Let’s be frank. Social media marketing can be confusing and frustrating. Just creating an account can be a challenge at times, much less actually finding your fans and followers, interacting with them and growing your success. While social media ads can be undeniably beneficial, they must be created in the right way for them to work the way you want. To really do that, you’ll need to know more about the anatomy of a successful ad.
First, a Caveat
Before we get too far, understand that the actual anatomy of ads will vary from one network to another. The overall layout and design elements that go into a Facebook ad will be very different from one on Pinterest or Twitter. With that being said, they do have many similarities, and whether you’re creating an ad for the desktop, mobile, photo engagement, website conversion or something else, these tips will help.
Headlines should be short, evocative and punchy. They should not be used for explaining, highlighting features or the like. With Facebook, you have a mere 25 characters, so you need to make them count. It should grab attention and encourage the viewer to move from the headline down to the body copy below it.
In most instances, you will have some sort of body copy for your ad. This is just the text that speaks to your viewer. It should be concise, compelling and at least marginally tied to the image you’re using (more on images later). Remember that this is ad copy, so it cannot be purely informational. However, it can also not be an outright sales pitch. It should strike a balance, inciting curiosity, or even evoking humor, but encouraging the reader to take whatever action you want (click, sign up, download, etc.).
In most instances, you’ll use an image of some type, although you may also use a video snippet in your ad. In no case should you use plain text for your ad without any supporting graphics. That is a short road to failure. Make sure your image is evocative and ties at least somewhat into the text and into your offering, whether that’s a service, a product, an experience or something else. For instance, a travel company could use an image of a happy couple aboard the deck of a yacht. A sportswear company could use an image of their product in action, a sports figure/player, or something similar.
Call to Action
All ads should have some sort of call to action. These can be direct, such as “Click here to buy now” or they can be indirect, such as “learn more”. The call to action should match the tone of the body copy, and should also relate to the action you want the user to take. For instance, you wouldn’t use “buy now” if you want the user to click the ad and follow your Facebook account, rather than making a purchase.
Again, while the elements mentioned above are specific to Facebook ads, all social media ads have similar characteristics. The tips above should help you create more compelling, engaging ads, although ads should never be the entirety of your social media marketing strategy. You need to combine this with content marketing and other efforts. To learn more about how to succeed with content marketing, get in touch with Words You Want.
The centerpiece of any inbound marketing plan is your content. It should be of high quality, be highly relevant to your audience, original and interesting. However, it can meet these criteria and still not be effective if your reach is falling short. Content marketing reach is little more than a measure of how far your content gets out there on the World Wide Web and how many people read and share that content. It’s a crucial consideration, but it can be a tough nut to crack. To help improve your content marketing results, let’s consider a few of the most important tips for getting your message farther out there.
Use Social Media Ads
Yes, ads on social networks come at a cost. However, that can be money very well spent when you consider how much this can expand your reach. You can reach thousands of more people with the click of your mouse and the right image and text.
Create an Email List
There’s nothing quite like the additional reach provided by an opt-in email list. You can use these to spread your content far and wide, and because your recipients have already opted in to receiving your communications, you know 1) they’re interested in what you have to say and 2) there’s less chance that your emails will be trapped by a spam filter. Building a robust email list is actually one of the first steps you should take in creating a strong content marketing strategy.
Combine Your Text with Pictures
While 99% of the value will come from the text content, Internet users are primed to look for pictures, not words. In fact, a wall of text can be very off-putting, and can turn away even people who are interested in what you have to say. Use pictures to not only break up text, but to encourage people to click to read in the first place and even to encourage them to share the content with their own friends and connections.
Link to Other Useful Content
One way that you can boost your reach is to include links in your text to other useful, relevant content written by someone else, preferably an authority, or sites where there is an active social media team that can help promote your post. In addition to making your content reach grow, this will also provide additional value to your readers, and that, ultimately, is what this is all about.
Write on Hot Topics
While your content might be original, informative and well-written, if the topic isn’t particularly popular, you can’t expect to see much in the way of reach. Choose popular topics that are frequently searched for by your audience. Google search tools can help you learn more about what your audience wants to know, and then you can create content around those search topics.
Write Longer Posts
Once upon a time, it was normal to find blog posts and articles ranging from 200 to 300 words or so. Today, that’s a no-no. You need long form content that explores topics and subtopics in depth. This will help you rank better with Google, but will also offer more value for your readers (which is what Google is really looking for in the first place). Ideally, you should shoot for between 600 and 1,000 words or so, but don’t shy away from even longer pieces if they are compelling and informative.
Expanding your content marketing reach doesn’t have to be an exercise in frustration, or something that requires immense amounts of work. Words You Want can help – get in touch with us today.
Your blog is one of the most vital tools in your arsenal. It allows you to connect directly with your audience, and your posts can be shared far and wide around the Internet. However, if you’re not able to manage your blog effectively, you won’t see the full value of this marketing tool. In fact, depending on how badly you’re struggling, you might see no value at all. The following tips will help ensure that you can manage your blog effectively at all times.
Set a Posting Schedule and Stick to It
Nothing turns your readers off more than hitting your blog only to find that the same post from last month is still featured. This tells them several things, including that you really don’t care about producing informative content to keep them in the loop. You cannot afford that, even if you really do care and have just fallen behind. Create a posting schedule and then stick to it as closely as possible. While there’s nothing wrong with a few days’ worth of variance between posts, you can’t vary too much.
Use the Right Plugins
Whether you’re using WordPress, Blogger, or you have a built-in blog on your website, there are many plugins that you can use to help automate and streamline the blog management process. There are plugins for security, to validate commenters and users, to safeguard content that’s behind a paywall and more. If you’re not using the right plugins, you’ll find your job much more difficult, if not impossible.
Create Topics and Research Well Ahead of Time
One of the largest holdups in the blogging process is just coming up with topics and then researching them. After all, blogging is not likely your fulltime job and you have plenty of other responsibilities calling for your attention. If you’re doing your own blogging, make sure you schedule time to come up with topics and research trends and areas of interest for your audience well in advance. Alternatively, you can hire professionals to do this for you.
Track Visitor Origin and Focus Sharing on Those Locations
While some of your traffic will be from visitors who actually type in your URL and visit directly, a large portion will come from social shares, either from your company or by readers sharing your content. Track the origin of those visitors so that you can double-down on sharing within those networks. The higher the percentage of visitors from a specific network is, the better fit that network is for your needs (the higher the concentration of users who are interested in your company, products, services or industry).
Schedule Your Posts
While you might write all your posts for a month on a single day, you don’t want to post them all at the same time. Likewise, posting one each day is time consuming. There’s a better way – schedule them ahead of time. Most blogging platforms now feature a tool that allows you to upload and schedule a post to be published on a day in the future, even at a specific time on that date. Use this tool to your advantage.
With these tips, you should find your blogging is simplified and management is made easier. Of course, you can also find professional help with everything from blog writing to blog management with the experts at Words You Want. Get in touch today to learn more.
Words You Want has a new look! The new site design is based on inbound marketing and we are working hard to employ all of the strategies and techniques that inbound marketing uses to provide a better customer experience. There are a few changes to the way the site will function. For instance, we have decided to remove the store functionality.
Unfortunately, payment processors are always changing and updating, which often caused the store to have issues with payment processing. It also takes away from the human aspect of our business and we are here to help our clients in any way that we can, so the more conversations we can have with you personally about your orders via email, the better. We also don’t want you to feel restricted by the options available in our store. We can scale, adjust and create custom packages for all of our clients. We don’t want you to feel like you can only order 10 articles at a time at one word count. We can do as many articles as you want at whatever word counts you want! When you’re ready to order, just drop us a message and we’ll respond promptly with a quote and invoice you via Quickbooks.
The site is also simpler than before. We still offer all of the content writing services you need, but we’ve simplified things to make information easier to find. Need something written that you don’t see on our site – no problem! Let us know your vision and we’ll let you know what we can do and how much it will cost!
We hope you enjoy the new, modern look of Words You Want and look forward to continuing the many relationships we’ve developed over the years!